Conbini Boys Newsletter
Conbini Boys
A Little Happy and a Little Kyushu
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A Little Happy and a Little Kyushu

This week we take a look at two exciting campaigns coming out of 7-11, with the “choi happy” sweets campaign, and another focused on the cuisine of Kyushu. Matt and Mike collide during the winners and losers segment, opening up a debate over the strength of Japanese paper, and “At the Genba” Mike introduces the greatest melon pan that the two have ever seen.

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Conbini Boys Newsletter
Conbini Boys
Mike and Matt dive into their passion - Japan’s convenience stores, known as conbini. From canned coffee to fried chicken to seasonal one-offs, we’ll be hitting you with the biggest news across the conbini landscape.
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