Happy Turn Sprinkles Happy Powder at Lawson
And Top Gun comes to FamilyMart
Lawson Takes a Happy Turn
Lawson is launching a campaign featuring the rice cracker Happy Turn οΌγγγγΌγΏγΌγ³). The snack is known for its sweet and salty flavor and cute mascot.
According to its website, Happy Turn started in 1976 amidst the oil crisis, which had driven Japan into recession. The founders wanted to create a product that would make people happy and want to come back for more. Hence the name Happy Turn (βturnβ is short for βreturnβ).
They pioneered individual wrapping of rice crackers. Prior to Happy Turn, rice crackers came in a bag like potato chips. To give the crackers a sense of playfulness, they wrapped them like candy. This had the added benefit of keeping the seasoning from falling off the crackers and settling at the bottom of the bag.
The only downside has been the Great Pacific Garbage Patch.Β We have this little bastard to blame for Japan wrapping individual snacks in plastic.
The seasoning they were so eager to protect is called βHappy Powderβ. And the crackers have grooves in them where the powder settles giving a burst of flavor.
Whatβs more, the βHappy Powderβ is showered onto the rice crackers in production ensuring every inch is dusted.
All of this talk of βhappyβ and βpowderβ makes me think that little yellow fairy moonlights as a cocaine dealer. Japanese police may want to place a canine unit at every Lawson for the duration of this campaign. And Iβd like to see one of these factories. Iβm picturing a Roman orgy βshoweredβ with Happy Powder.
Lawson will feature six Happy Turn items:
Happy Turn Cafe OlΓ©
Happy Turn Yakisoba
Classic Happy Turn Rice Crackers with even more Happy Powder. Theyβre calling these PDM crackers, an acronym which standards for Powder Mamire (γγ¦γγΌγΎγΏγ) or βcovered in powderβ)
Happy Turn Mini Home Pie
Happy Turn Karaagekun
Happy Turn L-Chiki
Top Gun Comes to FamilyMart
Maverick is back! That can mean only one thing: if you buy 25 lattes from FamilyMart, remember to scan your app at checkout to collect stamps, then submit your stamps to a FamilyMart, you may win a sick bomber jacket or replica helmet.
Hereβs a preview of my next Zoom meeting.
Sexy, Slimy, and Scallops at 7-11
The conbini is decades ahead of every alcohol distributor in can design. Next week, 7-11 with serve up this masterpiece. Just looking at it makes me want to throw on my sunglasses.
This is a limited-edition pineapple chuhai with 6% alcohol. What a perfect way to cool off at the end of the day.
On a very different note, 7-11 is releasing the Neba-neba Bukkake Soba. This features a hellacious lineup of gooey vegetables and seaweed: okra, mountain potato, nameko mushrooms, and mekabu. It must eat like a loose snot dangling from a toddlerβs nose.
Last week, I made the bold prediction on Twitter that onigiri (rice balls) would become the next big Japanese food to takeoff in the United States.
But I fear Americaβs adoption of the onigiri will lead to its corruption. Consider sushi. I mean, just look what they did to our boy!
Japanβs onigiri are chockfull of excellent - but adventurous - flavors. Consider this soy sauce scallop onigiri out at 7-11 next week.
Just look at that plump and juicy scallop! Westerns may be surprised to see the βskirtβ still attached. Thatβs no accident. Scallops are served with the skirt no matter the setting β fine dining to 7-11 onigiri.
When America finally realizes how wonderful the onigiri is, we must preserve its excellence and not stuff it with sayβ¦.tuna and mayonnaise. Fish eggs, scallops with skirts, and seaweed are the only flavors Iβm willing to accept! And fried shrimp. Or what about a barbecue brisket onigiri? I could definitely do thatβ¦.
From the Dumpster
Lawson is releasing a bacon, egg, and cheese with hamburgers for buns. Dunkin Donuts wouldnβt even serve this disaster.
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